The Covid-19 pandemic caused a permanent change in consumption behaviour around the world.
Particularly, more customers are making online purchases, contributing to incredibly positive growth in the ecommerce market.
Furthermore, the range of products and services providing subscription-based models to consumers has also expanded. From music and TV shows to beauty products, specialty coffee is no exception.
As a result, more specialty roasters now offer subscription services to cater to the demand for convenience and reach customers more effectively. More so, coffee subscriptions are getting increasingly competitive.
In order to stand out in such a competitive market, roasters are having to become more creative with customising their coffee mailer boxes.
Discover how personalising custom coffee mailer boxes can help increase customer engagement, loyalty, and business mindshare.
Why should roasters invest in coffee mailer boxes?
As subscriptions gain popularity, coffee mailer boxes have become a common way for roasters to package their product for ecommerce sales.
When the pandemic forced millions of people to stay home, it completely shifted the way they consume coffee. This, in turn, boosted at-home coffee consumption as more people shopped online and brewed at home.
Notably, 84% of coffee drinkers had coffee at home in the past day, compared to 80% in the last two years.
Many coffee roasters have set up their own online store to meet the growing demand for e-commerce. According to the Specialty Coffee Association (SCA), the number of coffee subscription services increased by 25%, while sales jumped by 109% in 2019.
Subscription services are one of the best ways to offer convenience to consumers. Customers only need to make a one-time, often automated payment to receive coffee at any preferred interval.
In addition to serving as a recurring revenue stream for coffee roasters, subscription services enable them to reach a wider consumer base.
Both local and international customers can make a purchase, which otherwise would be inaccessible due to geographic limitations.
What to consider when personalising custom coffee mailer boxes
The mailer box will be the first thing consumers come in contact with when receiving their subscription.
Therefore, the materials used and the design of the box must be carefully considered. Recent studies suggest several functional values of packaging may influence consumers’ intention to purchase.
In particular, protection was named the most important function of packaging.
Coffee beans are extremely sensitive to external factors, such as heat, temperature, and moisture. As a result, roasters must ensure the material of the coffee mailer boxes can provide a sufficient protective barrier during transit.
Next on the list of priorities was sustainability: a key concern among many, if not all consumers.
According to a 2022 report, the demand for sustainable packaging remains strong. Around 57% of surveyed respondents are less likely to buy products in harmful packaging.
Roasters should invest in coffee mailer boxes made from durable corrugated cardboard made from renewable materials such as kraft paper. This ensures the box is both recyclable and environmentally friendly.
Another important factor to consider is the look of the box. As the power of social sharing increases, it has become even more important for coffee mailer boxes to be attractive.
Social sharing refers to the activity of sharing photos, videos, or links on social media platforms.
Custom coffee mailer boxes can encourage consumers to share their experiences online and recommend the product to their social network followers.
The creative use of colour, font, and graphics, among others, can help coffee mailer boxes speak for the brand and stand out among competitors.
How can roasters personalise custom coffee mailer boxes?
Personalisation matters more to consumers than ever before, thanks to the massive growth in online activity.
According to McKinsey & Company, 71% of consumers expect companies to deliver personalised interaction, while 76% get frustrated when companies fail to do so.
In addition, businesses that provide personalisation generate 40% more revenue than the average player.
To curate a personalised experience for customers, there are various elements that coffee roasters can look into.
First, the design of the coffee box can help elevate the entire experience for consumers. Roasters should reflect on the consumer journey, from receiving the box to brewing in order to understand exactly what they want to deliver to the customer.
For instance, roasters can leverage unique designs to guide consumers through the unboxing experience.
Particularly, digital printing technology allows roasters to customise both the interior and exterior of the coffee mailer box. Digital printing also offers low minimum orders, shorter lead times, and is eco-friendly.
A thoughtfully designed package adds a personal touch and can enhance the perceived value of the product and brand.
Additional items such as tasting cards, information cards on the origin, producer, or brewing instructions can be included in the mailer box to educate consumers.
This may help replicate the same experience one can get from interacting with a barista directly.
Keeping sustainability in mind, adding a guide on how to reuse or recycle the packaging will be equally important.
Some roasters may take it a step further by putting in a personalised note to the customer. For returning customers, roasters can explore providing exclusive offers or discounts to show appreciation for their brand loyalty.
Additionally, if there are any social initiatives that the brand is involved in, QR codes are the easiest way to tell the story and encourage consumers to get involved.
A well-designed custom coffee mailer box can create an exciting and unforgettable experience for consumers, keeping them eager to receive your coffee.
At MTPak Coffee, our team can help you fully customise your coffee mailer box, ensuring that it meets all the functional requirements of packaging, including protection, sustainability, and branding.
Our team can also help you select the best wall thickness and box size to ensure sturdiness and protection while minimising packaging waste and contributing to a greener economy.
Made from 100% recycled cardboard, our custom coffee mailer boxes can provide an extra layer of protection to bags of roast coffee beans and coffee pouches, protecting them against any moisture or dampness during transit and delivery.
In addition to our custom-print coffee boxes, roasters can choose from renewable materials such as kraft paper, rice paper, or multilayer LDPE packaging with an environmentally friendly PLA lining, all of which minimise waste and contribute to a circular economy.
MTPak Coffee offers our clients a quick turnaround time of 40-hours and 24-hour shipping time.
We also offer low minimum order quantities (MOQs) to micro-roasters who are looking to remain agile while showcasing brand identity and a commitment to the environment.