Custom coffee boxes: An untapped marketing tool for your business

Nuvin Sithanen
February 15, 2023
An image of custom printed coffee box from RAVE specialty coffee roasters in an article on custom coffee boxes and marketing potential

Specialty coffee businesses are always looking for new ways to engage with their customers.

As a result, custom-printed coffee boxes are becoming an increasingly popular form of packaging within the industry.

Coffee boxes offer not only additional protection for the beans but also additional space for customisation, branding, and product information.

More so, coffee that is delivered in a custom-printed box is often perceived as a more luxurious product – which can help justify a higher price point.

Find out how your business can benefit from investing in custom coffee boxes.

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Why have custom coffee boxes become so popular?

As packaging materials and manufacturing processes evolve, more roasters and coffee shops are investing in coffee boxes for select offerings.

These often include personalised gift boxes, blind-tasting boxes, and packaging for subscription services.

It is clear both roasters and coffee shops are realising the benefits of using custom boxes to package their products.

One benefit is an increase in brand awareness and customer engagement. For instance, custom-printed coffee boxes provide a unique way for customers to identify a brand.

In addition to including the brand’s logo and branding, custom coffee boxes can be tailored to the individual customer’s preferences and needs. 

This kind of personalisation not only makes the customer feel special but also encourages them to engage with the brand. For example, they may post images of the product on social media channels or leave a review on the website.

Another benefit to coffee boxes is that they offer additional production protection. When combined with coffee bags, boxes are highly effective at protecting the beans from damage during transport and delivery.

Custom coffee boxes also provide more space for branding and product information than traditional packaging.

Additional information may include the story behind your brand, coffee origins, and even brewing instructions.

Information such as this can help educate customers about the brand and the product, as well as serve as a powerful marketing tool.

Last, custom coffee boxes can be designed to present your product in a more luxurious and high-end way. 

This can be achieved through the use of high quality packaging materials, such as kraft paper with an embossed design, or one that features hot foil stamping.

This can help to make the product stand out on store shelves and increase its perceived value, which can lead to a boost in sales.

An image of a coffee roaster packaging a custom coffee box with honeycomb kraft paper for additional protection of coffee beans  in an article on custom coffee boxes and marketing potential

What should I consider when designing custom coffee boxes?

Before adding custom coffee boxes to your packaging, there are a few things to consider.

For instance, the costs of design and manufacture are important factors, as custom boxes can often be costly to design and manufacture. 

Therefore, it’s important to consider the costs involved and ensure they align with the budget and goals of your business.

Additionally, it’s important to consider the cost-to-benefit ratio and how custom coffee boxes can best be used to increase sales and brand awareness.

One of the most important considerations is packaging materials, adhesives, and how the box will be customised. 

It is essential that you choose materials that not only align with the brand’s visual identity but are also eco-friendly and sustainable.

That also applies to any inks and adhesives used to customise the box after its assembly. 

Inks and labels can prevent your packaging from being sustainable. Ink needs to bond with the packaging’s surface to resist abrasion, water, and heat throughout its lifecycle. 

It can be difficult to remove, making recycling challenging if the inks contain harmful materials or have a non-renewable petroleum base.

Labels can also keep your packaging from being sustainable if non-renewable adhesives are used to attach the label to the packaging’s surface.

An image of a specialty coffee roaster packing a custom coffee box with coffee bags and sealing with tissue paper and a stick  in an article on custom coffee boxes and marketing potential

How can I ensure my custom coffee boxes are sustainable?

Sustainable coffee packaging performs well, is cost-effective, uses renewable or recycled materials, and relies on manufacturing processes with a low or neutral environmental impact. 

Several sustainable coffee packaging materials exist, including kraft paper, rice paper, and low-density polyethylene (LDPE), which are all easily recyclable or biodegradable.

One way to ensure your custom coffee boxes are sustainable is to use eco-friendly and recyclable materials, such as those mentioned above.

This can help to reduce the environmental impact of your packaging while also appealing to customers who are looking to support sustainable brands.

Another way to make custom coffee boxes sustainable is to reduce the number of materials used overall. By using minimalistic designs and reducing the overall size of the boxes, you can reduce the number of materials needed to create them.

This, in turn, can help to reduce packaging costs.

Digital printing methods are more ink and energy efficient than traditional printing methods. Furthermore, it offers a wider variety of design options and is far more cost-effective.

Finally, roasters can also make their custom coffee boxes sustainable by implementing a closed-loop recycling system.

For example, you can collect and recycle used boxes, as well as partner with a packaging supplier that uses recycled materials in the production of new boxes.

At MTPAK Coffee, we offer customisable coffee boxes that can help you achieve a unique and memorable identity for your brand.

We offer a range of custom coffee mailer boxes of various sizes to accommodate the mailboxes in your markets.

Our custom coffee mailer boxes are made from 100% recycled cardboard and are strong, durable, and weather resistant.

These highly customisable and recyclable coffee boxes can be used for ecommerce sales, coffee subscriptions, blind-tasting boxes, and more.

Additionally, we offer a range of 100% recyclable coffee packaging options made from renewable materials such as kraft paper, rice paper, or multilayer LDPE packaging with an environmentally friendly PLA lining.

Choose from our range of coffee bag structures to ensure they fit perfectly into your coffee mailer boxes.

All of our coffee packaging options can be fully customised to your specifications, including debossing, embossing, holographic effects, UV spot finishes, and custom printing using digital printing technology. 

This allows us to offer low minimum order quantities (MOQs) to micro-roasters, as well as a quick turnaround time of 40-hours and 24-hour shipping time.

For more information on custom coffee mailer boxes, contact our team.

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