As the coffee industry continues to grow, the importance of packaging design increases.
A popular design trend that is emerging within the specialty coffee market is holographic packaging. Coffee packaging with holographic elements is highly effective at capturing attention and adding a unique aesthetic to the bag.
That said, there are several factors to consider before using a holographic finish or incorporating holographic elements into their coffee packaging.
For example, holographic finishes may require additional energy or resources during production, which could increase the carbon footprint of the packaging. Additionally, some consumers may be confused about how to dispose of their empty coffee bags correctly, due to the finish.
Read more about incorporating holographic elements on coffee bags and the potential environmental impact.
What is a holographic finish on coffee bags?
A holographic finish on coffee bags is essentially a striking design technique that provides a 3-dimensional effect.
It is often achieved through the use of specialised holographic film or foil which is applied to the surface of the coffee bag.
The film contains a series of microscopic ridges that reflect and refract light, creating a shimmering, rainbow-like effect that changes depending on the angle of view.
A holographic finish can be used across the entire coffee bag or as an accent element to highlight specific parts of the design.
Coffee brands can choose from a range of holographic colours and designs to achieve a unique and eye-catching appearance.
Notably, holographic finishes are typically used on plastic packaging materials. However, there are now several recyclable and biodegradable options available.
That said, it is essential for brands to consider the environmental impact of holographic elements, as the reflective properties of the film may affect the recyclability or compostability of the packaging materials.
Roasters and coffee shops should consider investing in sustainable packaging materials in order to appeal to a growing number of eco-conscious consumers.
A recent survey reveals 90% of respondents would pay a premium for products that meet their environmentally sustainable criteria.
Partnering with packaging suppliers who also prioritise environmental responsibility can help brands achieve an impressive holographic finish that aligns with their sustainability goals.
Will a holographic finish on coffee packaging affect its sustainability?
The holographic finish on coffee packaging may affect its sustainability, depending on how it is produced and the materials used.
This is due to the fact that holographic effects can be created using techniques such as holographic film lamination or hot stamping.
These techniques can involve using materials such as metallised polyester or aluminium. More so, they may require additional energy consumption during the manufacturing process.
It is important to note that some holographic films are recyclable. That said, they may pose challenges for the recycling process due to their unique properties.
However, advancements in holographic technology have seen plant-based and biodegradable materials become more accessible.
Additionally, some companies have developed recyclable holographic films made from polypropylene, which can be separated from other plastics for recycling.
Polypropylene is an environmentally conscious option that offers a variety of benefits over traditional plastics, as it is toxin-free and has a relatively low carbon footprint.
Alternatively, holographic effects can be achieved through printing techniques, eliminating the need for additional materials and energy consumption.
When incorporating holographic elements into coffee packaging, it is important for roasters to understand the environmental impact of the materials and production methods used.
They can help boost the sustainability of their packaging by incorporating these elements into sustainable materials that are recyclable, compostable, or biodegradable.
Roasters can also custom print instructions on their coffee bags, instructing customers how to separate the materials and aid the recycling process.
What to consider when designing holographic coffee packaging
To create visually appealing and effective packaging using holographic elements, there are several factors that must be considered.
First, roasters must determine whether holographic elements fit with the tone and personality of the brand.
This will help them determine whether a holographic finish will cover the entire bag or be used to place focus on a specific area.
The final decision will depend on the brand’s goals and the overall design of the packaging.
Another consideration is whether holographic elements work better for coffee bags or boxes, as it is suitable for both.
A holographic finish on custom-printed coffee boxes can help increase the perceived value of the product.
Additionally, boxes offer coffee roasters an alternative way to present their product and can often provide more flexibility in design compared to classic coffee pouches and bags.
Brands should also consider the materials used in their holographic coffee packaging and ensure that they are recyclable, compostable, or biodegradable to promote sustainability.
By considering these factors when designing holographic coffee packaging, coffee brands can create a visually stunning package that effectively communicates their brand message and supports sustainability efforts.
MTPak Coffee can help bring your brand to life with eye-catching holographic finishes on your coffee boxes and bags.
Using our wide range of packaging finishes, our design team can ensure your coffee bags and boxes meet all the functional requirements including protection, sustainability, and branding.
Our team can also help you select the best wall thickness and box size to ensure sturdiness and protection while minimising packaging waste and contributing to a greener economy.
Made from 100% recycled cardboard, our custom coffee mailer boxes can provide an extra layer of protection to bags of roast coffee beans and coffee pouches, protecting them against any moisture or dampness during transit and delivery.
In addition to our custom-print coffee boxes, roasters can choose from renewable materials such as kraft paper, rice paper, or multilayer LDPE packaging with an environmentally friendly PLA lining, all of which minimise waste and contribute to a circular economy.
MTPak Coffee offers our clients a quick turnaround time of 40-hours and 24-hour shipping time.
We also offer low minimum order quantities (MOQs) to micro-roasters who are looking to remain agile while showcasing brand identity and a commitment to the environment.