It’s time to consider reshaping your flexible coffee packaging

Lebo Matshego
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April 17, 2023
An example of three shapes of flexible coffee packaging with custom printed coffee bags in an article on reshaping flexible coffee packaging

Coffee packaging is the primary way in which roasters introduce their brand and product to customers. Therefore, coffee packaging should tick a lot of boxes, such as being aesthetically pleasing, functional, economical, and ideally, eco-friendly. 

As a result, flexible packaging has become a popular option within the specialty coffee industry. In addition to being affordable, convenient, lightweight, and hygienic, it offers brands a versatile surface on which to print their designs and attract customers.

Furthermore, it allows roasters to extend their creativity to the shape and size of flexible coffee bags. When roasters reshape flexible coffee packaging, they may have a greater chance of meeting business objectives and attracting new customers.

Discover the benefits of flexible coffee packaging, and how reshaping your pouches can help boost business. 

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The benefits of flexible coffee packaging

Overall, coffee packaging has several jobs to do simultaneously, such as being cost-effective,  ensuring the product remains fresh during transport and in stores, and attracting customers. Prioritising these factors when investing in coffee bags can help with brand awareness and sales.

Flexible coffee pouches are one of the most effective options for roasters looking to be economical while appealing to customers who crave convenience. More so, flexible packaging tends to be more durable than single-layer paper or glass packaging, reducing the risk of roasters having to pay for damaged stock or packaging. 

Additionally, investing in flexible coffee packaging allows roasters to include components such as degassing valves and resealable zippers to preserve the freshness of the coffee.  

In regards to packaging design, flexible coffee pouches offer more customisation options for roasters to communicate their brand style. For instance, designers can include additional product information or QR codes to increase the brand’s digital footprint and social media following. 

Notably, flexible coffee pouches are designed to use as few packaging materials as possible. This means they offer a higher packaging-to-product ratio, which customers are highly likely to appreciate as it reduces the amount of waste and carbon emissions involved in transportation. 

Flexible coffee bags are lightweight and easy to carry, meaning customers are able to carry them around while continuing to shop. Eco-friendly flexible packaging options are available, making them the ideal choice to reduce a brand’s carbon footprint

An image of a custom printed coffee bag made from flexible packaging with hot foil stamping on coffee packaging in an article on reshaping flexible coffee packaging

Why the shape of your coffee pouch matters

First impressions last. Therefore, roasters will want to capture the attention of new customers while retaining loyalty from their existing ones. On average, it takes customers eight seconds to make an in-store purchasing decision, which makes coffee packaging a critical marketing and product information tool.  

It is important to note the shape of coffee pouches can also influence a customer’s purchasing decision. Research into packaging design shows products with non-traditional shapes attract a higher level of customer attention and stand out better on shelves when compared to their traditionally shaped counterparts. 

Therefore, deviating from the traditional pouch shapes can assist with brand differentiation while grabbing audience interest and potentially increasing sales. Additionally, incorporating unique designs on coffee bags can help increase product and brand awareness, as well as mindshare. 

Also, roasters can fill the eco-friendly business pillar when selecting flexible coffee pouches made from recyclable materials, which is top of mind for most customers. To ensure flexible packaging is properly recycled, some specialty coffee roasters offer a collection scheme. The idea of this is to encourage customers to return their empty pouches to the roastery, where they will then be taken to a recycling facility that can deal with them.

An image of baristas serving pour over coffee with a V60 with a coffee bag in the background in an article on reshaping flexible coffee packaging

The potential of shaped coffee pouches

Research shows the global ready-to-drink (RTD) coffee market generates over $900 billion in sales, with Starbucks leading the pack. Common packaging materials used include glass, bottles made from polyethylene terephthalate (PET), and tin cans.

Several commercial coffee brands tend to prefer PET bottles as they help to improve product shelf life. Additionally, they can be more cost-effective and often attract customers with their ‘grab and go’ convenience. That said, it has become clear plastic has become a less viable, and desirable option for product packaging.

A number of studies show over 300 million metric tons of plastic are produced each year, while only roughly 9% of it is recycled. This provides specialty roasters with the unique opportunity to be both sustainable and creative with ready-to-drink and novelty coffee packaging with shaped pouches. 

Roasters who choose to invest in shaped coffee pouches can use the packaging’s unique form to attract attention and communicate their brand’s message. At a time when standing out on the shelf is more challenging than ever, shaped pouches offer specialty coffee roasters a convenient, versatile, and eye-catching solution for their coffee.

Flexible coffee bags can be customised to any shape, size, and colour, which will make them attract attention and reflect the distinct characteristics of the coffee inside. Additionally, their unique form allows roasters to create a clean, uncluttered pouch that appeals to a growing group of younger coffee consumers. 

At MTPak Coffee, we offer multilayer, flexible coffee pouches for a range of products, including roasted, ground, ready-to-drink (RTD), and cold brew coffee. Our flexible coffee packaging options can be fully customised to your specifications, including shape and size. 

More so, our coffee pouches offer high-barrier protection, while being made from biodegradable, compostable, and recyclable materials that will help reduce your carbon footprint. Choose to include sustainable components such as resealable zippers, tin ties, spouts, and degassing valves to preserve product freshness. 

To provide additional protection to your flexible coffee packaging, we offer a variety of coffee boxes made from recycled cardboard. With their high level of strength, durability, and weather resistance, coupled with our wide range of size options, these boxes are the perfect solution to support your subscription services. 

All of our coffee packaging options can be fully customised to your specifications, including debossing, embossing, holographic effects, UV spot finishes, and custom printing using digital printing technology. 

This allows us to offer low minimum order quantities (MOQs) to micro-roasters, as well as a quick turnaround time of 40 hours and 24-hour shipping time.

To learn more about flexible coffee packaging options, contact our team.

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Lebo Matshego
Lebo Matshego

Lebo is a writer for MTPak Coffee and is very passionate about her craft.

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