As the popularity of specialty coffee grows and consumption levels rise, the industry becomes more competitive and brands must find creative ways to stand out. As a result, the market is flooded with creative coffee bag designs and innovative social campaigns: each highly effective in gaining consumer attention.
One avenue yet to be explored is custom-printed paper bags, also known as carrier bags. Customised paper bags can provide a practical means of transporting coffee while acting as a mobile billboard, increasing brand awareness while promoting the business. More so, paper carrier bags offer roasters a variety of benefits, including environmental sustainability, ease of use, and cost-effectiveness.
Investing in custom-printed paper bags can form part of a powerful marketing campaign that can help establish your brand’s identity, increase awareness, and promote customer loyalty – particularly when sustainable materials and design methods are used.
Read on to find out how you can use custom-printed paper bags to help boost business and increase customer satisfaction.
Does your coffee business need paper bags?
Essentially, a paper carrier bag is a type of flexible packaging that is made from paper and often features handles for easy carrying. These bags are often offered to customers as a means of transporting several purchases, including coffee and other products, from the store to their desired location. They have become increasingly popular since governments worldwide began imposing bans on single-use plastics, which included plastic shopping bags.
Paper bags provide a superior shopping experience by making it easier for customers to carry multiple items at once without the risk of dropping anything. They also allow or encourage customers to buy more than one product at a time, leading to increased sales for businesses. Additionally, depending on the design, paper bags can help boost brand awareness and mindshare by acting as a form of free and highly effective advertising.
When customers carry a custom-printed bag that features a business’s logo or branding, they are essentially promoting the business to everyone they encounter along the commute. This increases the business’s exposure and raises awareness of the brand, which may lead to increased customer loyalty and repeat business.
Aside from their practical use, paper bags are also an eco-friendly option that aligns with the values of many modern consumers. For instance, businesses can choose to use recycled materials, promoting their commitment to sustainability and a circular economy. By investing in high-quality, customised paper bags that are recyclable or compostable, coffee brands can elevate the customer’s shopping experience while simultaneously promoting the business.
Boost business with custom-printed carrier bags
In addition to providing a superior shopping experience, investing in custom-printed carrier bags can significantly boost a coffee business’s bottom line. Notably, a custom-designed bag that features an interesting logo or splash of colour can attract attention and instantly tell customers what the brand is about. It also serves as a low-budget marketing tool, increasing brand recognition each time customers reuse the bags in public spaces.
More so, by customising the size, shape, and design of the bags, businesses can let their personality shine through. In turn, this helps to create a unique and memorable experience for customers. For instance, stylish, durable, and eco-friendly packaging can serve as a souvenir that customers will reuse, further cementing brand loyalty and encouraging repeat business.
Overall, custom-printed carrier bags have the potential to significantly boost a coffee business’s sales and increase its brand recognition, making it an excellent investment for any coffee brand looking to take its business to the next level.
What to consider when customising paper bags
When customising paper bags, there are several factors to consider. Possibly, the most important factor is the durability of the materials used. Common materials used to make paper bags include recycled kraft paper, which is eco-friendly and can withstand a certain amount of weight. That said, roasters must determine how much weight the paper bag can carry, based on the amount of coffee beans inside.
Another consideration is the type of handle used on the paper bag. There are several styles of bag handles, such as twisted paper handles, die-cut handles, flat paper handles, and rope handles. As each style has its advantages, businesses must determine which is most comfortable – especially when carrying heavy product such as coffee bags.
Twisted paper handles are the most popular type of handle, as they are comfortable to hold and provide good grip. They are made from twisted paper cords and are typically reinforced with a patch for added strength.
Alternatively, die-cut handles are usually cut out of the bag itself and offer a simple yet elegant look. It is important to note they may lack the same strength as other handles and are best suited for lighter loads or smaller purchases. Additionally, flat paper handles are made from a flat strip of paper and are glued to the bag for added strength. They are suitable for lighter loads and offer a simple yet elegant look.
Rope handles are made from twisted paper cords or cotton and are typically used for luxury or high-end products. They offer a comfortable grip and are usually used to carry heavier loads.
In addition to the type of handle and the durability of the material, businesses must also consider its size, shape, and colour. Customising these features can help businesses create paper bags that stand out from the competition and help build brand recognition.
Custom-printed paper bags can be a highly effective way for coffee businesses to provide an enhanced shopping experience for customers while simultaneously promoting the brand. More so, when each design element is carefully considered, paper bags can become a reusable, low-cost marketing tool. By investing in eco-friendly and sustainable materials, coffee businesses can also demonstrate their commitment to the environment and attract eco-conscious customers.
At MTPak Coffee, our team of expert designers have decades of experience creating custom-printed paper bags that reflect your brand identity and can safely carry your coffee bags. Made entirely of paper, our paper bags can be custom printed using flexographic or offset printing, making them ideal for packaging customer purchases. More so, we offer a wide range of customisation techniques, including spot UV with a glossy, satin, or matte finish, embossing and debossing, as well as hot foil stamping in a variety of colours, to name a few. We also offer our clients a quick turnaround time of 40 hours and 24-hour shipping time in addition to low minimum order quantities (MOQs) for those looking to remain agile while showcasing a commitment to the environment.