Kam Kam Coffee Roasters: Combining street culture and specialty coffee

Maira Kanai-Nasir
January 4, 2024
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For Kamil Myga, the founder of Kam Kam Coffee Roasters, coffee has always been part of his life. Growing up in Germany, Kamil spent the summers with his grandmother, who was the first to introduce him to coffee. 

However, it was in 2015 when Kamil discovered specialty coffee. He was working as a flight attendant for one of the largest airlines in the Middle East, just as the specialty coffee market was kicking off. 

I spoke to Kamil about the logistics of launching Kam Kam Coffee Roasters in Dubai, United Arab Emirates, and how the brand has evolved since its inception. 

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From touring the sky to roasting specialty coffee

While working as a flight attendant, Kamil had the unique opportunity to travel the world. “So, I could see the scale of growth within specialty coffee in general.” He began researching roasteries and specialty coffee hubs across the countries he would visit. 

“I’d use my layover time to talk to owners and roasters and try their signature drinks and favourite roasts,” he says. This only fuelled his passion for coffee and desire to turn it into a career. 

Notably, during a layover in Melbourne, Australia, Kamil invested in a barista course. “This course is where it all started,” he says, with a hint of nostalgia in his voice. “It was clear to me that I wanted to create something unique in this field.” Many years later, he learned how to roast and profile coffee, the perception of coffee, and the sensory skills involved. In 2020, he applied for a business licence. 

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Custom coffee bags: Creating a brand identity

Dubai is the most populous city in the United Arab Emirates (UAE) – one of the most well-developed coffee markets in the Middle East. While traditional qahwa (also known as kahwa or Arabic coffee) is still popular in the country, the UAE’s specialty coffee market is also growing at an incredible pace.

Kamil explains that when it comes to the specialty coffee market, “there is a lot of experimentation already going on. So, it can be a challenge to find something new to give the market.” 

Therefore, Kam Kam Coffee focuses on sourcing high-quality single origin and rare coffees. All the rare coffees are curated and selected by experienced coffee professionals and are always rated 90+. while the brand’s single origin options change seasonally. 

Beyond this, Kam Kam Coffee works to be recognised in the community by hosting pop-up events and collaborating with local artists. For its standout coffees, the brand partners with local up-and-coming artists to create limited-edition custom coffee bags, which “tend to sell like hotcakes as they attract coffee lovers who appreciate a sense of design and creativity”. 

One of the most noticeable aspects of Kam Kam Coffee’s packaging is its logo, which features a stork. Storks hold great significance in areas of central Europe. “In Poland and Germany, it’s a very common bird,” Kamil explains. “It represents the home bird, reminding me of my home and my grandmother,” he adds. The stork is a symbol of many positive things, including birth and new life, endurance, and creativity. Additionally, they can represent positivity, luck, and family bonds. 

What stands out next is the fun and exotic design of the brand’s coffee bags. Each bag is bright yellow, with a black triangle in the middle to showcase Kam Kam’s logo. The stork is surrounded by smaller geometric shapes, similar to confetti and illustrations of leaves. A small, palm tree sticker adorns the bottom to convey the coffee origin. 

However, Kamil can see the design of his coffee packaging evolving. “I don’t want to keep it monotone. I’d like to keep it funky by using lots of colours, as this is what I would like Kam Kam Coffee to be known for.”

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Sustainability beyond coffee packaging

Kam Kam Coffee has invested in kraft paper coffee bags, as Kamil believes it “is what coffee packaging should feel like.” The inspiration to use kraft paper stems from childhood memories he has of coffee, and the aim is to provide customers with a ‘natural’ feeling when interacting with the product.  

Kraft paper is biodegradable, compostable, and recyclable. It’s usually made from wood pulp, often from pine and bamboo trees. The pulp can come from underdeveloped trees or from the shavings, strips, and edgings discarded by sawmills. 

This material is mechanically pulped or processed in acid sulfite to produce unbleached kraft paper. This process uses fewer chemicals than conventional paper production and is less harmful to the environment.

Sustainability has many meanings to Kamil, both in packaging and in business. “We want to be sustainable as a business in order to do something good for the community. Whether it’s giving back to the farmers or launching projects to support our local community.”

Notably, Kam Kam Coffee predominantly offers 200g coffee bags for filter coffees and 250g bags for espresso to “keep the price lower and coffee fresh. We would rather our customers come back and buy another bag than be stuck with beans that are getting old and stale,” Kamil says. 

Kam Kam Coffee currently operates on an ecommerce platform catering to B2B and B2C customers. That said, in the future, Kamil says the business will expand. “I truly believe it’s a natural process to be evolving into a physical area where people will be able to enjoy and experience Kam Kam coffee, whether it is a roastery or cafe.”

Don’t miss our exclusive interview with SkyLark Coffee, the only 100% non-profit specialty coffee brand. Discover how the brand is supporting charity projects to promote sustainable change in the specialty sector.

Also, read about Man Met Bril Koffie, which is launching the world’s first coffee hotel in Rotterdam. Alternatively, dive into our Community Section, which is a treasure trove of exclusive interviews with successful specialty coffee roasters around the globe. 

Images courtesy of Kam Kam Coffee Roasters

For more information on custom coffee bags, contact our team today!

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