MTPak Coffee will be the official STE Roaster Sponsor for PRF Guatemala 

Tori Taylor
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January 8, 2024
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MTPak Coffee is honoured and delighted to announce that we will once again be supporting the seventh edition of the Producer & Roaster Forum as a Gold Sponsor. Additionally, we are the official STE Roaster sponsor for the event.

Each year, the Producer and Roaster Forum (PRF 2024) brings together coffee professionals from around the globe to nurture long-term commercial relationships and partnerships. Following a successful visit in 2019, PRF 2024 will return to Guatemala City between 7 and 8 March. With eight coffee-producing regions, Guatemala is a rainbow of coffee profiles in the heart of the Mayan world. 

PRF Guatemala 2024 will foster strong and lasting relationships between producers and roasters, address real issues, and promote innovation in the sector while setting the goal of generating $13.5 million in green coffee sales, benefiting over half a million people working directly or indirectly in coffee production in the country.

To learn more about the scope of the event, and the role MTPak Coffee will play as the official STE Roaster Sponsor, I spoke to Juan De León, the Head of Marketing at Producer & Roaster Forum

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PRF Guatemala: A must-attend for coffee professionals

Since launching in 2016, PRF has provided an essential platform for the global coffee community, from traders and exporters to roasters and farmers. The annual event focuses on one origin country, with previous instalments held in Colombia, El Salvador, Brazil, and Honduras.

This year, the event returns to the heart of Guatemala and will be hosted at The National Coffee Association (ANACAFE) in Guatemala City. With nearly 300 unique microclimates, the country’s coffees boast diverse flavours. Beyond this, approximately 125,000 producing families cultivate an estimated 305,000 hectares – 98% of which are under shade. Notably, Guatemala exported 3.25 million 60kg sacks of green coffee in 2022.

At the heart of PRF is a two-day forum, which includes an extensive programme of talks, educational workshops, roundtable discussions, and cupping sessions. Additionally, there will be presentations from global industry leaders, and networking opportunities for both coffee producers and roasters.

Book your tickets now!

The 2024 event will also introduce PRF Seed: an award designed to help volunteer and scholar leaders who are committed to generating impactful ideas in coffee. PRF Seed offers a prize pool of $10,000 to be distributed among a maximum of 4 winners.

This seed capital can be a crucial injection to expand the reach and impact of the awarded entrepreneurship, allowing it to grow and continue improving its operational and strategic activities and boost the coffee production chain. 

Learn more about PRF Seed here.

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Understanding the work at origin: Sourcing Trip Experience

Created specifically for coffee roasters and green buyers, the Sourcing Trip Experience (STE) is a four-day trip to coffee-growing regions of Guatemala, followed by the PRF forum in Guatemala City.

During the STE, coffee roasters and buyers from around the world will have the unique opportunity to gain a direct and immersive insight into coffee production in Guatemala. They will stay with local hosts on coffee farms throughout Guatemala, allowing them to gain first-hand experience in cultivation, harvesting, and processing techniques at origin. 

“The aim of the STE is to unite coffee roasters and producers at origin,” Juan explains. The event, which will take place from 3 to 6 March, allows guests to observe harvesting and processing techniques, travel to various mills, and join roundtable discussions with c coffee producers. 

“These roundtable discussions are a valuable part of the experience,” says Juan. “They  create opportunities on the coffee trading side, as roasters learn the implications of wet and dry mills, and discover the costs of bringing these outstanding Guatemalan coffees to the market.”

Juan notes the STE aims to create value for coffee producers as well roasters. “Many coffee farms in Latin America lack the technology found in Dubai, for instance. These discussions allow producers to learn about current innovations and international market trends. They also create a middle ground where green coffee buyers can have a better idea of the work behind the coffee-producing steps.”

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MTPak Coffee Sponsorship: Sharing the power of coffee packaging

As a returning Gold Sponsor and the official STE Roaster Sponsor, MTPak Coffee has committed to the success of PRF Guatemala. We will have a branded booth at the two-day Forum, where our dedicated team will be on hand to showcase the latest in coffee packaging innovation. 

Since launching in 2016, MTPak Coffee has been committed to not only driving innovation and sustainability in the coffee packaging industry but also strengthening the roaster community as a whole.

We work closely with roasters and other coffee businesses from all around the world, who trust us to support their brand with sustainable, bespoke, high-performance coffee packaging solutions. Additionally, we’re able to provide actionable strategies on how businesses can move away from a “take-make-waste” approach to a more long-term circular economy. 

At the same time, we have become a trusted voice on some of the industry’s most important topics. Through our Education Centre, we offer a range of perspectives and industry insight to help coffee professionals make more informed decisions and reach consumers more effectively.

In this sense, MTPak Coffee has the same overarching goal as the Producer & Roaster Forum: to generate conversations in the coffee industry and bring awareness to innovation in everything from sourcing to packaging.

“We’ve always been more than just a packaging company,” says MTPak Coffee’s founder, Mark Zhou. “We see ourselves as part of the wider coffee community.” PRF also promotes MTPak’s belief in direct trade, whether sourcing coffee or packaging. “Direct trade for coffee packaging is important because it allows roasters to communicate their needs to the people who are actually manufacturing the products,” Mark explains.

“It’s a simple concept, but very few packaging companies offer it. They prefer to go through large distributors who are often less equipped to handle client requests. At PRF Guatemala, we hope to create more of these mutually beneficial direct relationships.”

As Gold Sponsors of PRF 2024 and the official STE Roaster Sponsor, MTPak Coffee is offering 10 coffee roasters free international tickets of a value of circa $1,000 for the full experience. Stand a chance to attend the world’s largest coffee event held at origin from March 7 and 8, 2024. Coffee professionals from around the globe will travel to Guatemala City to be part of the STE and the 2-day forum.

Keep an eye on our Instagram page for the giveaway. 

Don’t miss out on the world’s largest producer-focused coffee event. Register for tickets today.

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