Introducing the 2023 MTPak Coffee Packaging Design Awards
Celebrating the artistry of specialty coffee packaging
Packaging design is a critical component of any coffee brand’s marketing strategy. While the bag itself plays a crucial role in keeping the product fresh, its design communicates a brand’s aesthetic and personality.
As the specialty coffee industry continues to boom, coffee bag design has emerged as a valid form of art for the modern world. Coffee bags have become canvases: allowing brands to partner with local artists, draw attention to important environmental causes, and promote transparency in the specialty coffee sector.
This is why we’re proud to announce the launch of the 2023 MTPak Coffee Packaging Design Awards, designed to champion coffee bag design excellence in specialty coffee.
Whether the design of your coffee bag was inspired by the city you reside in, or by the farmers who grew the beans, we want to hear about it.
We’re encouraging specialty coffee roasters of all sizes to submit their coffee bag designs and share the inspiration behind them.
A panel of judges will select a winner and several finalists.
Finalists of the 2023 MTPak Coffee Packaging Design Awards will receive:
The winner will receive:
All finalists will receive:
$5,000 USD
to continue building their business and setting an example for the coffee industry
or
$15,000 USD
in credit that can be redeemed on MTPak Coffee packaging and cups
and
All finalists will receive:
The coveted MTPak Coffee Packaging Design Award seal as an acknowledgement of their success
The 2023 MTPak Coffee Packaging Design Awards were designed to highlight, recognise, and reward the hard work and dedication that goes into creating stand-out packaging.
As a sustainable packaging company, we want to help honour the extraordinary work we see in the field of coffee bag design every day.
Have you collaborated with a local artist? Does your packaging design highlight sustainability issues in your area? Do your coffee bags perfectly convey the personality of your brand? If you believe that your coffee bag design is the cream of the crop, and effectively draws in your customers, we want to know why.
The winner of the MTPak Coffee Packaging Design Awards will receive an exclusive article featured on our Education Centre. Additionally, all finalists, as well as the winner, will be showcased on the dedicated MTPak Coffee Packaging Design Awards online gallery.
The winner and all finalists will also receive the coveted MTPak Coffee Packaging Design Awards digital seal of approval to showcase their success on their websites and coffee packaging.
Additionally, the winner and all finalists will be featured across MTPak Coffee social media platforms and recognised in press releases and newsletters in January 2024.
Applications for the awards are open to specialty coffee roasters from around the world.
Entries close at 11.59PM on 2 January 2024.
The 2023 MTPak Coffee Packaging Design Awards aims to champion coffee bag design excellence in the specialty coffee sector. We aim to celebrate the beauty and artistry of specialty coffee packaging by inviting specialty coffee roasters to submit the designs on their coffee bags.
Entries for the competition will open at 11.59PM on 14 November 2023 and close at 11.59PM on 2 January 2024.
Strictly one entry per person.
In order to be considered for the prize, entrants must please fill in the entry form in its entirety.
Entrants must include 3 images with their entry.
All images must be uploaded in JPG form.
A panel of judges will select a winner and twenty finalists.
Judges’ decisions are final and at their own discretion.
Winners of the 2023 MTPak Coffee Packaging Design Awards will receive:
$5,000 USD to continue building their business and setting an example for the coffee industry
Or $15,000 in credit that can be redeemed on MTPak Coffee packaging and cups.
The prize is non-transferable.
All finalists will receive the coveted MTPak Coffee Packaging Design Award seal as an acknowledgment of their success.
The winners and finalists will be notified via email within 7 days of the closing date and must respond within 14 days in order to claim their prize.
All content (including quotes and images) submitted becomes the property of MTPak Coffee and can be used in articles on the website or across social media platforms.
- Is the imagery or design used on the packaging engaging & aesthetically appealing?
- Is the overall presentation at a high professional standard? (For instance, entries can be marked down for bad imagery, i.e. bad photography; an over-reliance on Photoshop mock-ups; unrealistic representations of coffee.
- Is the logo of the brand clearly visible and well presented?
- Does the typography and font match the feel of the brand?
- What percentage of the packaging does text take up? (Entries can be marked down for overloading copy)
- What information is relayed on the bag and is it effective in its goal?
- Do the colours complement each other and create aesthetic appeal?
- Do the illustrations relate to the product and brand message?
- How does the coffee bag design contribute to the enhancement or improve the knowledge of the coffee community?
- Does the process of creating the packaging design minimise material use or incorporate recycled, up-cycled, or otherwise sustainable materials (or in the case of food and beverage products, ingredients from sustainable sources)?
Terms and Conditions
The 2023 MTPak Coffee Packaging Design Awards aims to champion coffee bag design excellence in the specialty coffee sector. We aim to celebrate the beauty and artistry of specialty coffee packaging by inviting specialty coffee roasters to submit the designs on their coffee bags.
Entries for the competition will open at 11.59PM on 14 November 2023 and close at 11.59PM on 2 January 2024.
Strictly one entry per person.
In order to be considered for the prize, entrants must please fill in the entry form in its entirety.
Entrants must include 3 images with their entry.
All images must be uploaded in JPG form.
A panel of judges will select a winner and twenty finalists.
Judges’ decisions are final and at their own discretion.
Winners of the 2023 MTPak Coffee Packaging Design Awards will receive:
$5,000 USD to continue building their business and setting an example for the coffee industry
Or $15,000 in credit that can be redeemed on MTPak Coffee packaging and cups.
The prize is non-transferable.
All finalists will receive the coveted MTPak Coffee Packaging Design Award seal as an acknowledgment of their success.
The winners and finalists will be notified via email within 7 days of the closing date and must respond within 14 days in order to claim their prize.
All content (including quotes and images) submitted becomes the property of MTPak Coffee and can be used in articles on the website or across social media platforms.
Judging Criteria
- Is the imagery or design used on the packaging engaging & aesthetically appealing?
- Is the overall presentation at a high professional standard? (For instance, entries can be marked down for bad imagery, i.e. bad photography; an over-reliance on Photoshop mock-ups; unrealistic representations of coffee.
- Is the logo of the brand clearly visible and well presented?
- Does the typography and font match the feel of the brand?
- What percentage of the packaging does text take up? (Entries can be marked down for overloading copy)
- What information is relayed on the bag and is it effective in its goal?
- Do the colours complement each other and create aesthetic appeal?
- Do the illustrations relate to the product and brand message?
- How does the coffee bag design contribute to the enhancement or improve the knowledge of the coffee community?
- Does the process of creating the packaging design minimise material use or incorporate recycled, up-cycled, or otherwise sustainable materials (or in the case of food and beverage products, ingredients from sustainable sources)?