Coffee Packaging Design Trends in 2026

2026 has been a big year for coffee packaging.

From bold visual identities and innovative finishes to sustainability demands, changing consumer expectations and new regulations, coffee roasters have had to rethink how their packaging looks, performs and connects with customers.

So, what have we actually learned β€” and which trends are likely to shape coffee packaging in 2027?

Join Coaltown Coffee Roasters, Variety Coffee Roasters, and Untold Coffee Lab as they share their experiences, lessons and predictions for what’s ahead.

Meet the Experts Speaking At Our Webinar

Our panel of specialty coffee experts from the following brands will give you actionable recommendations and their own personal insights. You’ll be hearing from:

A box of Coaltown Coffee's decaf.

Coaltown Coffee Roasters

UK

Coaltown Coffee Roasters is an award-winning specialty coffee roastery founded in 2013 by Scott James in Ammanford, a former anthracite mining town in South West Wales.

The brand won the 2026 Specialty Coffee Association (SCA) Coffee Design Award in the Branding category at World of Coffee Brussels.

Variety Coffee is a speaker in MTPak Coffee's webinar

Variety Coffee Roasters

USA

Variety Coffee Roasters is a New York specialty coffee company founded in 2008 in Williamsburg.

Today, the brand roasts fresh, seasonal coffees at its Brooklyn roastery and serves them across cafΓ©s throughout New York City, with a focus on freshness, quality, community, and thoughtful coffee sourcing.

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Untold Coffee Lab

USA

Untold Coffee Lab is an ultra-premium luxury coffee roasting and sourcing company based in Rochester, New York.

Founded in April 2024 by a team of seven industry veteransβ€”including 2023 World Barista Champion Boram Um and head roaster Danilo Lodiβ€”the lab specialises in rare auction microlots, award-winning green beans, and competition-grade coffees.

PDG Media is a speaker at MTPak Coffee's webinar.

PDG Media

UK

PDG Media is a revenue growth agency for specialty food and beverage companies, helping brands build stronger digital, content and marketing strategies.

The webinar will be hosted by Digital Editor Francesca Tiberio, who will lead the conversation and explore the key packaging trends, challenges and opportunities shaping the specialty coffee industry.

What You'll Learn

Get practical insights from coffee roasters who are making packaging decisions in today’s rapidly changing market. By joining the webinar, you’ll discover:

coaltown in webinar packaging design trends MTPak Coffee
  • The coffee packaging trends shaping 2026: Explore the design styles, finishes, formats and visual approaches gaining momentum across specialty coffee.
  • What consumers are looking for: Understand how changing expectations around sustainability, convenience, functionality and brand identity are influencing packaging decisions.
  • What’s working for coffee roasters: Hear real-world experiences from Coaltown, Boxwood and Untold, including the packaging choices that have helped them stand out.
  • How packaging can strengthen your brand: Learn how thoughtful packaging design can communicate quality, differentiate your coffee and create a stronger connection with customers.
  • What’s likely to come next: Get the speakers’ perspectives on the trends, opportunities and challenges that could shape coffee packaging in 2027.
  • Practical recommendations you can apply: Take away actionable ideas to help you evaluate, refresh or plan your next coffee packaging project.

Have more questions? Get in touch with our team!

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